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Product Marketing Manager

We are looking for a detail focused, research driven professional to own product marketing at Re:infer.

Marketing
Hybrid (London/ Remote)

We are looking for a detail focused, research driven professional to own product marketing at Re:infer.

This will be a hands-on, production focused role spanning all areas of product marketing. Including but not limited to; positioning and messaging, programme themes, customer development and product launches.

Reporting into the Marketing team, the Product Marketing Manager will work closely with Sales, Engineering and Customer Success teams, in addition to external analysts and research firms.

The successful candidate will understand the importance of personas and sales pipeline. An understanding of enterprise technology/ SaaS is critical in addition to strong communication skills.

The role is open to candidates outside of Product Marketing where transferable/ demonstrable experience is present (e.g. Research Analyst, Consultancy, Customer Success, Marketing).

Responsibilities

  • Competitive intelligence and market research, providing Re:infer with a deep understanding of the evolving market.
  • Product positioning and messaging themes.
  • Own Customer persona and ICP (Ideal Customer Profile) creation, maintenance and development.
  • Working with Marketing, creation of product launch plans and product marketing contribution to GTM strategy.
  • Contribute to content creation (blogs, presentations, guides etc.), working with Content Marketing and Demand to engage Re:infers target audience(s).
  • Sales enablement, developing materials and sessions that help Account Executives close more deals and shorten sales cycles.
  • Measuring the results of product marketing's role within department and company objectives.

Goals/ Success

  • Product and GTM messaging clarity.
  • Prospect acquisition and qualification growth - including revenue.
  • A clearly defined and structured calendar of Product Marketing deliverables.
  • Sales close ratio improvement.
  • Organic ranking for targeted keywords/ keyword groups.

Need to have

  • Relevant experience (non-product marketing titles considered) within a tech, advertising, consulting or SaaS organisation.
  • A willingness to figure things out, roll up the sleeves and get the work done.
  • Excellent interpersonal skills.
  • Excellent written and verbal communication.
  • Strong understanding of the new business funnel from awareness to close.

Nice to have

  • Experience within AI or ML business.

What is on offer

  • Flexible or remote working.
  • Choose your own equipment: be it a DVORAK keyboard or a camo laptop, we believe everyone should be set up to perform at their best.
  • Get to know the team, every Friday we host lunch. For every other day there is a fully equipped kitchen with all the snacks, coffee and tea you need.
  • A generous pension contribution each month.
  • Individual and family cover health insurance.
At Re:infer, we are committed to building a diverse and inclusive environment. We believe fostering diversity and inclusion makes our team stronger, and makes our business the best it can be. We encourage applications from people of every background so we can continue building a team where everyone feels heard and valued.
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